Will The TV Of The Future Become More Online Based?

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With The BBC's announcement of a second series of the online soap spin-off EastEnders: E20 it appears more likely that the future of TV, and the way it's watched, is changing.
With that in mind how much of a threat is online video to the good old fashioned TV?
A few years ago, UK TV broadcasters were trying to produce a decent online on demand TV offering. And so the internet TV services such as Sky Player, iPlayer, ITV Player and 4OD came to be. And it's not just the big boys who are at it these days. US Hulu have been thinking over a move to UK shores for months now, while new kids on the block Blinkbox and SeeSaw are already making an impact.
Makeover hosts Trinny and Susannah are trying to recreate their flagging careers with an online spoof series on iVillage; The Fast Show's Simon Day stars in the online only BBC comedy series Brian Pern; and Channel 4′s flagship soap is to follow in its competitor's footsteps with the launch an online spin off, Hollyoaks: Freshers. Scotland's ITV franchise STV has also decided to use its website as a proving ground as they this week announced plans for an online comedy project that will see popular content make the transition to online content.
But while the arguments for watching the box online are obvious and many, there's surely no competition for the combination of a big screen and a comfy sofa as far as the average couch potato is concerned.
Is there? Who knows!. In the past decade, the telephone has gone from a box on a wall to the 21st century equivalent of a Swiss Army Knife, the computer has gone from geek to chic and TV, by contrast, has been left behind.
Reports are suggesting that in the coming months that's all going to change as Google and Microsoft have a lot of plans in the pipline, plans that will allow us to display holiday snaps and even update our Facebook pages have a chat with friends and even watch TV shows, Google claim their service, Google TV, will "change the future of television" as the service will allow viewers to search the internet as well as search for their TV channels for shows giving them access to libraries of online content on their TV sets.

Virgin Media has launched the beta version of its media player for desktop and mobile, dubbing it, Virgin Media Player.
Although the Player is still in beta, the first to be able to access the player will be Virgin Media's XL TV customers who also have broadband with the company, by registering at www.virginmedia.com/player.
Virgin mobile's pay monthly customers will also be able to enjoy an hours worth of Virgin Media Player on mobile content every day at no extra charge.
Virgin has said that it has a broad selection of content available as part of the beta trial, from stations such as ITV, LIVING, Disney, Cartoon Network Geographic and, following a agreement with MTV Networks UK & Ireland, a selection of MTV, Comedy Central and Nickelodeon shows.
"We continue to explore innovative new ways to bring our customers' favourite content to them and, with Virgin Media Player, we're making sure they're spoilt for choice."
Sky has Sky Player that it already offers its viewers for the desktop and has a mobile TV app available for the iPhone and iPad.