Text Messaging and the Growth of the SMS Service

Short Message Service or text messaging has been around for a while. Having been around for almost three decades since its inception in the early eighties, it has only been in the last couple of years that text messaging has become a viable alternative to voice calls to communicate with others. The fact that a couple of years ago text messaging was not part of the services offered by telecommunications companies, consequently advances in wireless and cellular technology has transformed it as a cash cow for telecommunication companies and eventually into a multi-billion dollar industry and has made the SMS service a staple for telecommunications providers. Indeed the phenomenal growth of the SMS service has helped telecommunications companies, since maintenance of the service is minimal and the return of investment from charges collected for the service are exponentially high.

However not only is text messaging a moneymaker for telecommunications companies it can also be a means for other business aside from telecommunications companies to earn as well as to market their products. The SMS service, much like the email can be handily used to advertise, promote and market a product or service, and also in other instances basically just to spam. And with more and more mobile phone users almost every year, making use of the text messaging service is definitely a viable option for companies to be able to spread word about their products. Aside from the fact that there are a lot of mobile phone users who use the service or who have phones that would be able to send and receive text messages, text messaging is essentially cheaper. So that would mean a lower cost to advertise and market the product and a higher return of investment and consequently resulting in higher profit margins for companies.

Another thing going for the growth of the SMS service is the simplicity of the service. In fact because of this simplicity the popularity of the service has skyrocketed to the stratosphere in most countries. Elementary school kids, young urban professionals, even senior citizens know how to text, in some cases, text messages or messages thru SMS has also become the major mode of communication used by the youth of today. Social networking sites like Facebook and twitter have actually incorporated the SMS service into their systems so that the user could update his or her Facebook status, or twit about his or her tiring day at the office, without the user getting near a desktop or laptop computer. Truly with the advances in technology resulting in better network coverage by telecommunication companies, the coverage of the text messaging service would get bigger and better. So from its humble and discrete beginnings around twenty or thirty something years ago, to its popular and ubiquitous use today, the SMS service has really come a long way. From providing an alternative to voice calls now it is the perfect compliment to the services being offered by telecommunications companies. Yes the SMS service has come a long way, and also still has a long way to go.

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