Rangers FC Development Fund has selected paythru as its mobile payments supplier for three fundraising activities for Rangers FC - Lotto; ‘Rising Stars' and ‘Buy a Brick'.
The highly successful ‘Rangers Lotto' has been running since 1994 and using the paythru mobile payments platform supporters will now be able to buy a ticket on their mobile phone, with their debit or credit card, whether they are at the ground or not. No pre-registration is required.
Tickets for the ‘Rising Stars' draw, which helps fund Rangers' youth squad, can now be bought via the supporters mobile phone and then the half-time draw watched on two giant screens at Ibrox. This means that supporters can get to their seats quickly without having to stop and buy a ticket from one of the stadium vendors.
The paythru payment system will also allow passionate supporters to buy one of 120,000 bricks in a walkway round Ibrox via their mobile phone.
Commenting on the move to mobile payment and the selection of paythru, Colin Stewart, Director of Operations, Rangers Development Fund Ltd, said; "We've got more than 650,000 supporters on our database and already offer online and phone payment facilities. But the introduction of a mobile payment channel will allow us to reach our younger supporters and make it easier for those supporters that want to join in the fun during or after the match."
"paythru has been an excellent choice as our mobile payment provider as the integration has been straight forward and the supporters' interface is simple and easy to use. One of the strongest reasons for us selecting them was that the system works across all credit and debit cards."
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Notes to editors:
paythru (www.paythru.com) is a mobile payment specialist that provides companies with a new sales channel allowing consumers to purchase what they want, when they want, where they want through their mobile phones.
paythru is confident that m-commerce will shortly reach its tipping point with mass adoption being driven by the ‘all you can eat' data packages available from all mobile service providers, 3G access and new handsets delivering browsing speeds close to that of fixed line access. The impact of these developments can be seen in statistics from Buzz City (February 2009) with 87 per cent of users accessing the mobile internet more than once a day and 50 per cent accessing it more than five times a day.
For more information please contact:
Richard Houghton/Kate Hartley
Carrot Communications
Tel: 020 7903 5103 or 07803 178 037
Email: richard.houghton@carrotcomms.co.uk
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