Pay For Results With Performance Advertising

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Performance advertising is a type of online advertising which requires advertisers to pay for performance. The marketing agency receives payment from an advertiser for new customers or leads that are generated through the agency's efforts, whether through creating pay per click, email marketing or other online marketing solutions. Therefore, the goal is to convert as many new leads or customers as possible to generate income.

The agency creates advertising campaigns for the advertiser to help promote products or services and bring targeted traffic to the website. The performance advertising company only gets paid for new customers generated for the advertiser. This can either be when the visitor clicks through to the site or when they actually make a purchase.

There are many benefits to performance advertising for the advertiser. You only pay for measureable results, so there is very little risk and you are not paying for an advertising campaign and hoping it will be effective. First, you see results and then you pay in a performance advertising system.


Performance advertising can be a great solution for the advertisers, especially for people who are new in their business or with limited advertising budgets. Rather than paying for advertisements that may not bring results, you are able to control your advertising budget and focus on bringing quality traffic to your website.

Because they are only paid for results, the publisher or advertising agency must create results in order to be paid for their work. The best performance advertising plan needs to begin with selecting targeted ad placement to ensure a better rate of return. Publishers use a variety of methods to select advertisements to get the best results possible for each advertising slot.

Online tools make it easy for advertisers to manage performance advertising campaigns and measure the results of a specific campaign. The best online platform uses real time measurement of campaign's return on investment. This information is useful for advertisers in making decisions about future advertising to achieve better results.


Media Trust provides the tools needed for advertisers to create, maintain and manage their performance advertising campaigns. Our state of the art technology allows you to manage your campaign with tools to view reports about your campaigns, including performance and trends, and stay up to date with news and alerts. You will have access to information about conversion rates, click through rates, leads and sales to help you optimize your campaign.

In addition, we offer professional advice, suggestions and options to help our advertisers improve their campaigns using our proprietary tools to attain better results in their marketing efforts. Please take the time to browse our website and learn more about the benefits offered by Media Trust for both advertisers and publishers.

I hope you like this article. For more information on performance advertising, you can visit www.mediatrust.com.

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