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As humans we hate change. We get set in our ways and we like to be in a comfort zone. Musicians in music marketplace generally don’t like to get outside of a comfort zone because when things are familiar, it is easy to do them and present a consistent result. However, as anyone knows the only constant in life is change and with every change comes a new challenge. How well we end up at the end of the day is directly proportional to how well we meet and handle the change.
A case in point is, if thirty years ago you had told people that one day Hank Williams Jr. would do a video with his dead father as a duet of an old Hank Williams Sr. song they would have called you crazy and banished you to disco music forever. But it did happen. If twenty years ago someone had said that rock and roll musicians in music marketplace would be the studio music professional in Nashville. You would have sent them to a funny farm. And yet today some of the most successful studio guys in Nashville are members of some old classic rock bands. If Ten years ago someone, ok – I think you get the point.
Change is healthy and good for everyone if we let the changes challenge us to do better rather than becoming complacent and allowing those changes to dictate the end result. Today the technology available to the world allows us to do things that were not even a pipe dream to our parents and that scenario will likely play out for our kids as well. Change is inevitable and change is generally good especially in music marketplace or in music industry. We need to learn to adapt to that change and find a way to make that change work to our advantage rather than sitting back and letting it take us where it wants us to go.
The Internet and sites like myMusicCircle allow us to take control or our virtual destiny and steer our own futures by locating the people and the processes needed to make the things we want to happen actually happen. As long as we maintain an open mind and remember that we have to keep the end in sight and use the technology as the vessel and not the result, the next ten years and the things we will be able to do with the aid of technology in music marketplace is going to blow the last fifty away.









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