Knitting For Profit Not Just A Hobby

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Knitting is popular all over the globe as a fun and artistic hobby. It can be indulged in while watching telly, on public transport, lying on the sand, perhaps even some snatched snitches at a family gathering - knitting can be taken anywhere anytime! But for many, knitting is not just fun. Knitting for profit allows talented knitters to earn money doing what they like best!

When a handcrafter has established their ability to knit well and quickly, and has built up a number of items to be sold, they can begin marketing! There are various options available to the knitter: on the world wide web, at markets, through reputation, and boutiques.

Using the internet means the knitter can market and sell in their own house. Organization is key, though, because time is of the essence when dealing with queries about items, getting sold products to the post, and doing post-sale follow-up. Photographs of the item in good light from several angles will enhance the buyer's perception of the piece, and using plinths or platforms to help set up the photo aesthetically is also a good idea. Some sentences about the product - what it is made from, the exact tone, how big it is, when best used or worn - are worth writing. The browser will pause to read and look, and have more reasons to click buy!


Pricing is an essential part of making profit through knitting: too cheap, and the price will not communicate the worth of the time invested by the crafter or the item itself, too expensive, and the bargain-hunters will not stop to have a look. Pricing begins with costing how long the item took to make and how much the base materials cost, but the knitter may do well to keep in mind the competition staged by cheap knitwear available in stores, and price accordingly to start with.

Selling at a local market is marketing face-to-face. It is an opportunity for the hand crafter to meet buyers and show off their products. Giving potential buyers insights into the creative process of the items will help them take a second look and pull out their wallets!

Selling word-of-mouth will generally happen naturally, but it is better not to bank on the method. Relying on your friends to bring up your knitting in conversation is definitely a hit-and-miss marketing approach! Even so, a seller would do well to share the latest business news with their friends, and display items to them, just in case the topic does come up over coffee later on!


Marketing hand-knitted pieces in boutiques is a great way to sell and market the business. The clients are generally wealthier, which is a great buying demographic for the purchase of handcrafts. Boutique managers can welcome well-organized knitters placing beautiful pieces: it is low-risk and low-effort for the boutique, and they will generally earn a small commission from the sale. The seller benefits from a place to display their product and business name and contact details, and may take extra orders as a result.

Sourcing found, second-hand or recycled supplies helps keeps costs down and profits up. Second-hand shops and estate sales mean that materials can be cut-price, and it is better for the environment as well. Using, reinventing and marketing the ever-popular vintage means that the seller, buyer and environment all benefit!

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