Homeowner Insurance Leads What To Look For In A Lead Generation Company

The Top Producer of most any homeowner insurance agency these days is invariably using the services of a lead generation company. Such companies are their "secret weapon" to obtaining an ongoing supply of homeowner insurance leads either daily, weekly, or whatever frequency they choose. Unfortunately, there can be a vast difference in the service levels of lead companies. Researching your options in this area is key because the quality of the lead company generally reflects on the quality of the leads you'll be getting as well which, in turn, ultimately impacts your bottom line. In this business, your leads are "where the rubber meets the road" as they say, and is no place to attempt to cut corners.

Key factors to consider when comparing sources of homeowner insurance leads include:

* Are the leads delivered in real time? Fast follow-ups are critical in this business! The more you can close the gap between initial inquiry and your follow-up, the higher your conversions will be.

* Do they provide you the ability to customize your lead filtering? You have limited time to follow-up and should only be focusing your efforts on those prospects that historically convert best for you. A filtering process to assist you in this regard is imperative to maximizing your efforts.

* Do they offer automatic customer follow-ups? This is crucial to avoid losing them to a delayed follow-up.

* Will you receive bonus leads when you refer new agents? If you're bringing new business to the lead company, you should be rewarded, right?

* Do they provide easy credit processing? Credit processing is an area where many leads are lost. Providing an easy credit process is vital to maximizing conversions.

* Investigations of bad leads? Of course, there will always be leads where the prospect didn't properly complete the quote request form, etc. But the lead company should quickly investigate these and credit you with additional leads.

* Do they offer educational webinars for agents who may be new to Internet leads? Knowing the process is always essential.

* Service levels...are they never more than a phone call or email away? They need to be there for you when you need them. If they aren't, find another lead source.

* Do they provide the Top customer service level in the industry? Why settle for 2nd best? Top producers became the best because they refused to settle for 2nd best.

* Do they provide agents with detailed Excel reports? Reporting is critical.

* Can you set caps on the number of leads you receive? You don't want to get stuck with more leads than you can appropriately handle within a specific timeframe. Ensure you can set caps.

As you can see, there are many factors that require consideration when selecting a source of leads. Hopefully, this article will help you recognize which aspects will be most important to you personally as you choose a lead source to help you grow your sales and put you on your way to Top Producer.