Doctor Who On Iview Gets A Tenth Of TV Audience

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In a bold move, ABC of Australia aired the new Doctor Who series on its iView online tv player before tv broadcast. The result was that the online version had an audience of 112,000 which was the online tv portals largest audience for a show.

iView premiere top shows online first
The traditional television screening happened 2 days after the online event and attracted an audience of 1.03 million, this was ten times more than the iView figures but according to ABC TV director Kim Dalton it proves that the audience wants TV episodes online.
The iView service which similar to iplayer in the UK delivers catch up tv from the public broadcast network and is planning to premiere more content online first. Currently the online tv system can be used on a pc, games consoles and on new internet connected tv sets.
See a complete lineup of Australian catch up tv services.
Although the online service achieved a tenth of traditional tv audience, it is still a high number for internet tv and shows that the future lies online and anytime tv.
Youtube are getting serious about both internet tv, and making a profit. Chad Hurley, ceo of Youtube has revealed that YouTube should be viewed in the same way as a television set.

Youtube or TV? How about both
In a newspaper interview with the UK Telegraph, Mr Hurley has said that he wants viewers to watch Youtube, not for just the average 15 minutes per day - but five hours instead. If this happened, Youtube could start making money after the massive buyout by Google for $1.65 billion 4 years ago.

The interview was to mark the fifth anniversary of the online video giant, and Mr Hurley explained how soon all forms of tv would soon converge. The current convergence between mobile phones, pc's, the internet and tv would make the idea that the platforms were "different" redundant and would lead to a rapid expansion of revenue streams. "More minutes on our site equals more money." he commented.
"People think about the world of TV and the world of online video as being different ways to distribute video. But what happens when every TV is connected to wi-fi with a browser? What does that mean for your distribution opportunities? What happens when those worlds collide and it is just one thing? Instead there is just one world, the world of video, and people everywhere are putting ads against everything and there isn't a difference. There won't be a difference in the future."
Salar Kamangar, vice president of product management for YouTube, said that the business would be very profitable in the future as content creators - from people revealing their shopping habits to global media players such as Disney and Sony - find new ways to monetise their content.
"Although YouTube is the most successful video platform, the number of minutes watched, 10-15 minutes a day, is small when compared to the five hours watched on the TV set," he said. "It's hard for me to imagine that in five to 10 years from now most of the content we consume won't be delivered over the internet.
"Once the number of minutes is large enough that brings along with it a whole new set of revenue opportunities such as the future of the way people buy TV ads, the ads purchasing process, the way you track it and report it."
One thing is for sure, when people's mouths hung open at the pice Google paid for Youtube (which was admittedly $1 billion too much), they should have realised that there was a reason for this. If the convergance happens as Google predicts, and they get Google os in television sets then they could easily clean up both online and on tv.