Advertising in Canada: TV Versus Social Media
When it comes to video advertising, is the traditional medium of television dead? This is a hard question to answer, especially because millions of dollars each year are still spent on TV advertising. But has the World Wide Web, through web 2.0, surpassed...
Video Marketing Distrubution: Making Yourself Known
According to Canadian social media statistics, word of mouth in present time spreads news faster than mass media. And mass media did not slack; word of mouth is just in hyper speed because of social networking and video sharing sites. In the Age of Inform...
Video Production in Canada: Video Marketing that Works
Now, for the first time in history, Canadians surf the web more than they watch TV. And word of mouth, through social networks, spreads information faster than mass media. It is, in fact, the best time to advertise your products and services through video...
The Art and Science of Video Production
Video production is an art and science. Creativity and passion for art are necessary to produce good videos. Producers follow standard steps in video production. There are three steps in video production: pre-production, production, and post-production. I...
Infomercial Production: A Blend of Advertising and Entertainment
The television is a powerful medium of mass communication. A television show can reach out to billions of people around the world. This is the reason why Hollywood entertainment has become a phenomenon. A sci-fi or fantasy film can be viewed in other coun...