The Importance of Demographics in Direct Mail
According to the Collins dictionary "Demographics" means: "data resulting from the science of demography… the scientific study of human populations with reference to their size, structure and distribution."
Demographics are important in marketing bec...
Postcard Marketing Tips
Postcard marketing is still a great way of marketing a business, despite almost everything being online. A properly planned and executed direct mail campaign can yield exceptional results if done properly, which is why it's still a growth industry. We all...