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An overlooked area within the field of product photography is the camera itself. Camera equipment and photography equipment poses a unique challenge to the product photographer, which is yet another reason why it's safer not to attempt your catalogue phot...

In recent history the rise to dominance of the mobile phone has changed every day life from the way we communicate to the way we check for information and even store date. Since the turnaround in the economy phone companies have in the past few years been...

If you needed any persuading as to the value and importance of packshot photography then it's important to look back a little in time. No, further than that. Quite a bit further - several thousand years in fact. Because to appreciate how we operate, react...

What is the single most important aspect of quality packshot photography? Selling products effectively through the use of a catalogue photo or packshot photograph requires a whole raft of skills and techniques, but if you had to select the one factor whic...

It may be a terrible cliché, but if a picture paints a thousand words, pack photography can shift stock. There's just no other way of looking at it. If you want to sell a product then it is essential to make sure that the catalogue photo works as hard as ...

Is brochure photography an art or a science? That might seem like quite a simple question, and the chances are that if you ask the average brochure photographer whether he is an artist or scientist he will almost certainly suggest that he is an artist fir...