The Ultimate Fighting Championship (UFC) is a mixed martial arts (MMA) promotion company based in the U.S. Dana White serves as the president of the UFC while its parent company, Zuffa, LLC, is controlled by Frank and Lorenzo Fertitta.
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Inspired by vale tudo competitions in Brazil, the UFC held its first competition in Denver, Colorado in 1993. Showcasing fighters of different proficiencies—including boxing, Brazilian Jiu-Jitsu, wrestling and Muay Thai, among others—the UFC sought to identify the most effective martial art in a real fight. After a period of political backlash, the UFC gradually underwent reform by embracing stricter rules and achieving sanctioning with State Athletic Commissions.
With a cable-television deal and expansion into Canada, Europe and new markets within the United States, the UFC as of 2010 has gained in popularity, along with greater mainstream-media coverage. As of 2010 viewers can access UFC programming on pay-per-view television, Spike in the United States and Canada, on ESPN in the United Kingdom as well as in 33 other countries worldwide.
Davie met Rorion Gracie in 1991 while researching martial arts for a marketing client. Gracie operated a Brazilian jiu-jitsu school in Torrance, California and the Gracie family had a long history of vale tudo matches—a precursor of mixed martial arts—in Brazil. Davie became Gracie's student.
In 1992, inspired by the Gracies in Action video-series produced by the Gracies and featuring Gracie jiu-jitsu defeating various martial-arts masters, Davie proposed to Rorion Gracie and John Milius an eight-man, single-elimination tournament with a title of War of the Worlds. The tournament would feature martial artists from different disciplines facing each other in no-holds-barred combat to see which martial art was truly the best which replicated the excitement of the matches Davie saw on those videos.[5] Milius, a noted film director and screenwriter, as well as a Gracie student, agreed to be the event's creative director. Davie drafted the business plan and twenty-eight investors contributed the initial capital to start WOW Promotions with the intent to develop the tournament into a television franchise.
In 1993 WOW Promotions sought a television partner and approached pay-per-view producers TVKO (HBO), SET (Showtime) and the Semaphore Entertainment Group (SEG). Both TVKO and SET declined, but SEG – a pioneer in pay-per-view television which had produced such off-beat events as a mixed-gender tennis match between Jimmy Connors and Martina Navratilova – became WOW's partner in May 1993. SEG contacted video and film art-director Jason Cusson to design the trademarked "Octagon", a signature piece for the event. Cusson remained the Production Designer through UFC 27. SEG devised the name for the show as The Ultimate Fighting Championship.
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