Utilizing Promo Mugs to Advertise

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Advertising is about getting your message out. And when consumers think of getting their message out they think of radio or television promoting. But shouldn't other methods of advertising be considered? In order for a company to promote effectively it must consider any way of communication that might not be as traditional, but are cost effective.

Usual advertising can be expensive and for a company starting out this might not be an option. Placing a logo, or a message, on a cup is a method of marketing that allows the corporation not only to save money, but the advertising message has staying power. They are not only decorative, they are practical as well. Everyone uses mugs, and they will see your brand's identity or your ad every time they pick it up.

As a marketing gift cups are useful for tradeshow giveaways to your customers. Marketing business to business is all about reminding your consumers, and potential consumers, that you are in the market. While there is the risk of over saturation and that your marketing giveaway will simply be ignored, there is a good chance that such advertising will be effective given the cost benefits of producing the mugs.


Even if less than half of the free mugs lead to brand it's still a good return on investment. Cups, besides being affordable, get your brand identity out there to potential consumers quickly and easily. As giveaways to customers they are useful promotional tools that constantly remind your customers that you are there.

While cost efficient, free mugs must have the right message. They are too small to put a long advertisement on, and your brand brand might not be enough. This is especially true if your brand is new and not as well known as your competitors.

Whatever is on the cup should be catching to the eye, and the message should be concise and to the point. The organization's brand should be displayed obviously, with a brief description of the goods or services that you provide. The addition of a telephone number of email address would be helpful but not required.

Any form of advertising is about getting your message out to your consumers. With promotional materials, such as mugs, its best to aim wide. It is important to give away as many cups as you have. This is not a targeted form of promoting so the more consumers that get a marketing giveaway the better.


The use of free cups is both affordable and effective. That makes them a good promotion.

When looking for prospective Promotional pens it's essential to know the quality of the item. We will provide you a sample of their products so you'll know the quality. Go to gopromotional.com right now to see their wide selection of inventory including high quality Business gifts.

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