Tips For Getting The Most Out Of Your Press Release

Since the beginning of newspapers there have been press releases. Websites and newspapers want your content. New organizations need press releases to supplement their existing content and to avoid having blank spaces. Newswires are constantly bombarded with tons of press releases everyday. Only a small fraction of those received actually get published by a major news organization.

In the past, you would send your press release through the mail or fax it to the editor of your local paper. An effective, yet simple process. Nowadays, it is easy to submit a press release across to most media outlets with a push of a button. The reality is, it is nearly impossible get your press released noticed with all of the releases competing for press coverage.

The “old” way of doing things still works. It is a very easy process to figure out who your local newspaper reporters are and simply email the release to him or her. However, there is still a big hurdle you have to jump. With that being said, you still have to convince the editor to publish it.

In order to get the most out of a press release you have to get real. Nobody really cares how cool your business is. So, if your press release is going to have a sporting chance, it must be newsworthy and be of human interest.

In order for your release to be considered newsworthy, you need to demonstrate the importance to the audience of the information that you are releasing. There must also be human interest. In other words, you need to show how your release will have an affect on the audience. A good example is, XYZ Store Provides 50% Discount For Seniors. Another example, ABC Toys Announces Grand Opening With Toys For Tots Drive. These example headlines are interesting, newsworthy and of human interest.

Also, timing is crucial. All newspapers have deadlines. Content is pulled days or sometimes weeks in advance. You need to give them plenty of lead time. It is a good idea to send your press release out at least four weeks prior to the scheduled release date. Finally, another good idea to follow-up to make sure they received the press release. This small step can be a giant leap toward keeping your release fresh on the reporter’s mind. Yes, this does take a little work on your part. There are also some very good paid press release services that will submit your press release to newswires. A little creativity goes a long way towards having your press release published.

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