On one hand, movies reflects the customs of the society, and on the other hand, it itself affects and impacts the thinking of the audience. We follow movies enthusiastically and even carry them into our lives using services like Bollywood mobile sites and widgets on our cell phones. Consciously or unconsciously, there are a lot of aspects of a movie that we extract and include in our everyday life.
Numerous people use a particular brand of soap, shampoo, car, mobile or clothes only because their favorite Movie actors advertise them. And this is only one of the ways in which Bollywood impacts us. We even like to imitate the movie star's dresses and accessories from their popular movies. Furthermore, these are merely a small part of the apparent or imperceptible ways through which Hindi film industry affects the people.
Socially relevant movies like Babul that tackles the issue of widow-remarriage and Kabhi Khush Kabhi Gham that potrays Indian culture requiring children to value their parents, advocates that Indian cinema goes beyond entertainment. Rang De Basanti brought light to the hushed topic of MIG crashes which was pressed into obscurity by political wings. It was only after the movie that people started demanding accountability.
There are several medium budget movies, particularly from the new age directors like Madhur Bhandarkar and Prakash Mehra, which call for rethinking of the society around us. They not only make us reconsider the institutional framework but even spread understanding about our duties and rights that are usually not known, in spite of state run initiatives. The movies have also acted as eye openers for public by bringing forth socio-political issues, for example in movies like Gulaal, Rann and Corporate.
The recent trend in Hindi movie industry is to painstakingly experiment on issues that touch upon the lives of the masses. So, if your son returns after watching 3 Idiots and announces that he does not wish to be an engineer anymore, you will understand how this age of Bollywood mobile is getting into your life for real.
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