Text messages were not in the same stage of popularity as they seems to have today after Neil Papworth, a 22-year-old test engineer for Sema Group used a personal computer to send the text message "Merry Christmas" via the Vodafone network to the phone of Richard Jarvis in December of 1992. Up till 1995 customers were sending 0.4 message per day per GSM service holder. Reason for the slow pick up of text message service was due to telecommunication service providers inability to fix the prices for prepaid holders and to stop billing fraud, which was possible by changing SMSC settings on individual handsets to use the SMSCs of other operators .
But now this form of text message is the most widely used data application all over the world, with 2.4 billion active users and counting more. Obviously businesses can't hide themselves to use such a potential medium of communication. Now many businesses use bulk sms service either to promote or as information channel for businesses. Notably the length of any text message over the mobile is limited to 140 bytes counting for 160 alphanumeric English characters beyond that text message get split in to parts automatically. Images and other graphics are not allowed in sms to use media in messages new service known as MMS (Multimedia messaging service) can be used.
At the same time another medium of connectivity and information channel were developing more popularly known as WWW or world wide web. Undoubtedly, Internet and world wide web has made our life more simple and time saving with it's innovations. People are now able to do many of their jobs and other works from home with no loss of time. Another hybrid communication channel is from computer to mobile using world wide web. Web applications today enable user to send sms to any mobile number referred as text online. While in the first few years of inception text online was being used by individuals only later on web developers realised that it has evolved into something more useful for everyone. In present majority of large and small enterprise use text online to promote or to communicate. Cost saving is the prime attribute that businesses avail while using text online for internal or external communication purpose. People now only need to pay for their internet bills, and no more costs for calls and text from mobile phones.
Bulk sms or mass sms services are now gaining popularity as well. In bulk sms as suggested by the name itself uses large quantity of text messages to promote any business. Following unique benefits make bulk sms campaign right choice for your business - No need to customise your message each time a single sms can be forwarded to many mobile users. Campaign owner may decide the number of message receiver and can increase of decrease at any time with just a single click of mouse. Use of short codes in bulk sms campaign substantially improve brand image and improve over the brand recognition. Bulk sms campaign are most economic advertisement medium and in some cases you may save up to 40 percent of amount spent over other print media by using bulk sms campaign. Bulk sms campaign can be used as a single way communication as well as customer can respond to the same sms in order to express their opinion regarding any service or survey.
Author is an experienced business writer, has been writing in the business world for a long time. The article tells about the features and usage of Bulk SMS Software,
bulk SMS, SMS and
SMS gateway.
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