Telephone answering 'can be challenging for small businesses'

There is certainly no shortage of challenges for those who run small businesses and, as an article in the Jamaica Observer points out, telephone answering is one potential cause for concern.

According to the news piece, dealing with incoming calls can be difficult for such people.

It stated: "Many small business operators are frequently out of office, or they may not even have a physical workspace."

For this reason, there is a market for firms that provide a telephone answering service, it noted.

It added: "The telephone is an indispensable tool in today's fast-paced society. With the rapid development of telephone technology over the past 15 years, this instrument has moved from being an under-utilised home device to an essential communication hub for many people."

The article went on to suggest that most entrepreneurs do not have the resources needed to hire several staff members to cover different job roles, meaning they cannot themselves employ someone to be responsible for telephone answering.

Among the qualities that must be possessed by those providing a telephone answering service are a pleasant phone voice and the ability to take messages and deal with enquiries.

It is certainly the case that many businesses struggle to cope with the number of calls they receive. Almost inevitably, some of those trying to reach organisations in this way will fail to get their message through, which can be frustrating and cause them to take their business elsewhere.

So as well as making the working day less stressful for a small company, these services can also raise the level of business they are able to process.

As well as taking messages for enterprises, call answerers can also dispense information that customers may be seeking, as long as the virtual receptionists have been briefed on this. Consumers are therefore much more likely to have a positive experience.

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