Satellite TV: fight for clients

To the experts' mind satellite TV could occupy about 20-25% of market within nearest 5 years. The times of free broadcasting channels have gone with a wind. The customer is coming to understanding that it is necessary to pay for quality content and service. This is concerned not only by rapid growing of cable TV market but also by increasing share of satellite operators. According to different estimations about 15 % of spectators are the subscribers of satellite nets today. Basic strategy of paid satellite TV development supposes involving three main subscribers groups. The first one includes people who already have the satellite antenna but watch only free channels. Precisely they are the core of most acceptable target group for nearest future. Most of "dishes" owners have already come to understanding that there are some channels and contents valuable enough to be paid for. These people are familiar with satellite technologies and their advantages. And when the majority of really interesting channels codes their signals (sooner or later) current users of free satellite TV will be psychologically ready to be connected to paid services.
As far as those subscribers living in the regions that in some reasons are not covered by cable TV operators are concerned we can say that satellite operators outlooks for involving of mentioned above group are rather optimistic despite of higher cost of services they offer. This is the second target group. Though under the high competition on the market the growing of client's base demands aggressive advertising, clever marketing strategy and PR.
If we are talking about cable TV subscribers the success among this group will depend on the level of every particular cable operator. If there are no digital TV and clients receive only low quality analogue signal the success is possible too.
Sociology researches affirm that subscriber regularly watches up to 14 TV channels moreover 75% of watching time are devoted to only 5 channels of special interest. And for mass consumer doesn't pay attention to the particular TV technology.
As for the context of projected changes in the development of satellite television in the 2010 - 2012 years, there is a bold creative solution for providing high-quality content to customers of different operators, communication channels. We don't know whether the broadcasts which are suggested by such providers be popular,(such projects are quite risky, especially in a crisis time), but changes in the market of a TV satellite service are obvious. Those who see the tendency of changes & take the quotable place in the challenge for the customers will succeed.