Punjabification Of Bollywood

Impact of Punjabi customs on Bollywood is not a recent phenomenon that is visible only in the newest Bollywood films.

Not surprisingly, most of the popular songs from latest Bollywood films that get you in the groove have distinct Punjabi beats and wordings that set them apart from other types of Bollywood music. This type of Punjabi music is very popular in India and the songs are played in the pubs and discos for a long time after and prior to the film is released.

A Number Of latest Bollywood films like Love Aaj Kal, Singh is King and Jab We Met were in a Punjabi environment and all of them were huge commercial successes. Big Punjabi nuclear families have been amongst the hot got favourite backdrops of Hindi film stories chosen by directors for years.

The Punjabi theme has gained so much popularity that in some films the director sprinkles the culture in the movie movie without even introducing a prominent Punjabi character. Just an a few Punjabi songs that have Bhangra music give the movie good support and recognition. And in fact, almost all this music becomes very popular.

The Punjabi background and cultural setting has also been used in foreign cinema such as in movies like Bend it Like Beckham and Monsoon Marriage Ceremony. The Punjabi subjects appeals to everyone and the spirited passion of the culture makes the experience of movie watching more exhilarating and dramatic.

The fun component of this society captivates audiences all over India. In fact, it's not only in India, but the Bhangra beats and tunes are popular all over the world. No matter which part of the world you remain or are from, when the Bhangra beats play, you are bound to stand up and dance your heart out.

So, it comes as no surprise that the latest Bollywood movies are also cashing in on this worldwide trend. Ultimately, the sole purpose of producers of new Hindi movies is to sell popular content and make money.

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