Promotional Giveaways for the Competitive Edge

Using promotional items to advertise is becoming more and more popular. Competition can mean that your product or business can get lost in a sea of like products, meaning your business will have trouble being profitable. Using promotional items such as t-shirts, pens, or hats can raise brand awareness to make you stand out in a crowd. In this day and age, "green" items such as reusable grocery bags are getting more and more popular as well.

Businesses that try to use traditional means of advertising, such as radio, billboards or TV often find themselves running out of money quickly, as these mediums are very expensive for a company struggling to grow. Sometimes these old methods are not as targeted as using promotional items can be.

Businesses that choose to put their name on t-shirts, hats, jackets or other items of clothing have found great success at affordable rates. Sports brands, bottled water products, and health related items have enjoyed great results when using promotional items such as these.

Picking items that people use all the time and will continue to use is key; refrigerator magnets or small calendars are good, as they will be seen over and over on peoples refrigerators or calendars. Putting your contact info such as phone number, email, or address can raise your brand awareness immensely.

Key chains can also work well, because they will be seen by whoever uses the car or house keys. This is also a cheap and effective method to get your name into the public's consciousness.

Finally, people respect the use of "green" products these days. They can help give your company a more responsible reputation, which helps people respect and trust your brand. Shirts or bags made out of recycled materials work well in this area. Solar powered watches or calculators are also other cheap products that work well for this.

Always be sure that you try to target your promotional items to your niche for the best success. Also, try to make the items useful so that people use them for a long period of time, thus raising the number of times people will notice your brand name. Promotion does not need to be expensive to be effective; billboards and television are fine advertising mediums for the companies that are already established, but for a struggling company that is fairly new and looking to grow, promotional giveaways can be the perfect advertising medium.


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