Online Ticketing : The Latest Fad

While surfing the internet yesterday, I came across a blog that goes all gaga about Online Event Management and Online Ticketing. It was very interesting and informative and that's the reason why I feel like sharing the ideas with you. There are hordes of ticket brokering websites that make loads of money selling tickets online. However, all depends on the demand, availability, and the ticket reseller. This process of ticket reselling may or may not be authorized by the official seller.


Most of the ticket registration websites deal with live entertainment events, concerts, shows, etc., where the tickets are generally exhausted at the official seller end. This "sold-out" status increases the ticket's potential market value and then the secondary or unofficial sellers come into play. It is undoubtedly a big market with lots of players engaging in the ‘ticket touting' or ‘scalping' game.



Online ticket registration emerged as a lucrative business in the late 1990s and early 2000s. By 2008, online ticketing faced a global problem due to fake ticketing websites. As an example, there were few websites that fleeced millions of dollars from sport fans who wanted to watch the Beijing Olympics.



Today, things are very different in the online ticketing world and the competition is tremendous. Today, you don't have to make a phone call to book tickets. You just have to surf the net, visit the websites that sell tickets and book them online in just a few clicks of the mouse.



Online ticketing boom has created a major market where the top players in the industry like Clear Channel, Emap, IPC, Ticketmaster and See Tickets are willing to invest millions and billions in technology, content, and security. As the battle to influence every prospective customer to purchase tickets from them continues, the promoters or organizers are relaxed because they know the benefits of selling tickets online.



The best part about online ticketing is that it is easily accessible and convenient for both buyers and seller. Where online ticketing really helps promoters is for shows with an audience capacity of 900, out of which 890 of those tickets will be sold for sure. The remaining 10 tickets are the hardest to sell, and that's where an online ticketing website comes into play.