Online Charity Auctions - The things you didn’t know

One of the newest and most exciting areas of growth in the world of the internet is that which covers online charity auctions. This interesting new concept lets the public donate to charity while also giving themselves the chance to win the bidding the take home a great, often unique item . Many charity conscious companies are also becoming increasingly aware of the number of benefits which this system can offer their firm"s marketing and brand awareness strategies . For their part, charity organisations have the chance to receive much needed funds and raise public awareness of their campaigns in a way which many people perceive as being more light hearted and fun than is often possible in such matters. Looking at each one of these possible interested parties individually will help us see exactly what each one has to gain from the process:

1. The bidder. Donating funds to a charitable organisation is something which many people do over and over again throughout their lives. However, combining this good deed with the chance to have some fun is entirely acceptable to most us. A top advantage to online charity auctions is that the public gets the chance to own items which are highly sought after and often unique. Other popular donations include invitations to exclusive events and weekend breaks at popular holiday destinations. A genuine positive to making your bid over the internet is that this is seen by many as a far more laid back way of joining an auction than going to a real auction room. Research suggests that female bidders are much happier bidding online than in any other type of auction environment.

2. The donating business. Many businesses have woken up to the potential benefits to be gained through the use of charity auctions, above all in the fields of brand awareness and online marketing. Without taking any of the publicity or prestige away from charity who will eventually receive the donations, the auction page will also include very well positioned details of the donating business, with their brand logo and a link leading directly to their site the most commonly seen markers. It is common knowledge, which has been backed up by various studies, that the public like to be buy from companies which are actively involve in charitable work, and this is one way of making sure that the customers are not only aware of your good work, but that they feel a part of it too .

3. The charitable organisation. Maintaining the cash flow and the goodwill of the public are two challenges which every charity are only too aware of. The huge profile and fun aspect of a charity auction means that an ever increasing number of charitable organisations are looking at this way of building up their funds, increasing public awareness of their works and showing a modern, interesting face to the world of donations.

as is shown above, it is not just the charity involved that can benefit from an online charity auction, and the advantages that you might immediately associate with an online auction aren"t necessarily the ones that are the most important to the different groups involved in online fundraising.