On With the Show! Tips for Planning a Successful Theater Performance

One Singularly Sensational Theater Performance

A thoroughly organized human being needs the skills of Houdini to pull off a successful theater performance. Or they can invest in the best tool for keeping it all together - event management software. Before any performance is declared a success, it has to be planned. And planned. And planned. Down to the very last detail. Not even a tiny sequin can be out of synch with theater performance. The world's a stage and because it is, the expert audiences are quick to detect the tiniest flaws. Why leave things to chance when event management software can be a theater manager's best friend?

In The Beginning There Was Planning

Once actual type of performance has been decided, the real work of planning and execution begins. There are three major tips for planning a successful theater performance: excellent PR and marketing, strong executive production and top name performers.

PR and Marketing

A successful theater performance begins with a strong introduction months before the actual performance. Top notch marketing and public relations personnel with a consistent talent and expertise for keeping the coming performance fresh in the minds of the public is an asset. This builds from a solid foundation of providing information on the theme of the performance, the stars of the show and the director and executive producer. Keep the marketing and PR in front of the prospective audience and they will be salivating to see the performance. Seek patrons of the arts to assist with initial funding. This may mean contacting businesses and those interested in the arts months before the performance. Just don't forget the all-important ticket campaign, a major source of funding.

In Strong Executive Production There Is Success

Without a strong executive production group, details can go awry easily. A talented, skilled, expert executive producer will require staff attendance at regular meetings to insure that all aspects of the performance are in good order and managed on an efficient, timely basis.

Top Name Performers

Acquiring top name performers can be tricky, but it is not impossible if the right steps are taken to induce the performers' agents with the right offering. The agent will be the first obstacle in procuring their star performer. Just remember that top name performers are the best drawing card for the largest audiences. So, sweeten the deal by insuring that stars will be rewarded with a great publicity campaign.


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Jim Watterson offers tips and advice for event planning professionals. For those looking for professional and reliable theatre management software, he recommends the software program from Ungerboeck.