On the lookout for A Great Night Out - Have a shot at The Edinburgh Club Circuit

The Edinburgh club scene has to be one of the most exciting and lively in the uk having a sizeable and diverse array of venues to pick from and virtually every type of music, from Motorhead to Mahler being catered for. A perennial dilemma, though is that as a result of venue size and, obviously fire regulations it can often be rather difficult to end up in many of these venues, specially on a holiday weekend or if there is a special promotion night taking place.

Many of the best clubs circumvent this type of issue by owning a guest list. This makes certain that devoted customers never miss an essential function because they get first notification and first opportunity to snap up tickets. The issue, at least from an managers perspective, is that owning a guest list can be a royal pain in the butt. Guest lists need a ton of maintaining. Contact information quickly go out of date as people change street address, cell phone numbers and even their e-mail details, and keeping tabs on this is time-consuming and expensive. This tends to make them, basically useless which, subsequently means that both the customers and club owners often miss the boat. Without the time and effort being spent to help keep the listings up to date they quickly fall under a state of disrepair and the initial investment of time and money is completely thrown away.

Most of these problems can now be simply overcome, however, because of a brand new service from Glasgow PR organization, Dada Promotions. Following an extensive period of research and development, they have most recently released a new on-line service which aims to assist club owners set up and preserve an up-to-date guest list with the minimum of maintenance, and for a very low cost per head. Visitors to their new site are asked to subscribe, for free, to their notification service, and they are also asked, in a quick and easy sign up procedure, to give some information regarding the types of things they like. They're asked what forms of offers they are interested in, where the currently like to go and socialise, where they live, those kinds of things. This permits the system to develop a good picture of them.

Club managers and event promoters can then gain access to this comprehensive database of prospective customers and employ it as their own guest list to advertise to. The system then goes to work and fills your guest list with a precise group of people in no time at all. When your list is created, you can then compose and send out a customized invitation for your event to everyone on it. They have a couple of days to respond to the message indicating their acceptance or denial. It takes merely 2 or 3 days to build up a really good picture of who will be attending and what levels of interest to expect - all you need to get on and prepare the occasion. Its also a very economical approach to reach your prospects. You do not need to throw away cash on random brochures, risk getting into problems for fly posting and you dont have the large expenses associated with traditional forms of blanket marketing such as newspapers or tv. The internet site is continually being promoted and numbers are growing on a regular basis meaning that its easy to keep your guest list fresh and because the onus is on the customers to make certain that their contact details are accurate you do not have any management burden to bother with.

If you wish to let someone try taking a little of the stress of running your Edinburgh club then let Dada take control of the running and advertising and marketing of your guest list. You'll be able to focus on making your events successful and enjoy your business growing without the hassle of having to advertise it.