Nokia, KKR roll out ‘Main Bhi Coach’ consumer engagement campaign

Nokia India and IPL team of Kolkata Knight Riders have announced the ‘Main Bhi Coach' consumer campaign. The consumer engagement programme is an innovative way to involve cricket lovers across the country to be a part of the IPL action. Nokia has been the presenting sponsor for KKR since IPL's inception in 2008.



‘Main Bhi Coach' is a campaign that opens up an interactive channel between Nokia, KKR and its fans across the country. It lends a great opportunity for consumers to interact and perhaps even influence their team's game play. Consumers can send advice and tips to the KKR team on strategy, line-up, tactics, style - almost anything that can help clinch the title. The winning entries will get exciting prizes, including an opportunity to spend time with Shah Rukh Khan on the sets of his latest movie.



In a prepared statement, D Shivakumar, VP and Managing Director, Nokia India, said, "Nokia and Shah Rukh, along with Kolkata Knight Riders, have provided some very exciting moments to Indian cricket lovers. ‘Main Bhi Coach' is an interesting and simple consumer campaign aimed yet again at connecting people to their passion. The campaign has been innovatively designed to engage the entire nation by providing them an opportunity to be a part of the action on the pitch. I am confident that this initiative will strike a chord, especially amongst our youth audience; helping them to connect emotionally with Nokia as well as provide pragmatic support to the KKR team."



According to Khan, "The Nokia-KKR association goes back a long way and further strengthens with every cricketing season. We share common beliefs and will continue to strengthen our relationship while giving our fans an entertaining cricketing experience."



Nokia has been the presenting sponsor for KKR since IPL's inception in 2008. Nokia's association with KKR and IPL reinforces its commitment towards its youth audience by way of connecting them to their passion, in this case cricket, which has a cult status across India's young audience.
Digital media is becoming a force to reckon with and shaking up traditional media like never before. With digital as the core theme, exchange4media organised the first ever Digital Media Conference in Mumbai on March 11, 2010. The theme of the Conference in its inaugural year was ‘Insights into the digital business'.