Motorola spin-off handset business is not for sale - Motorola, 3G mobile phones - Network Appliance

After six months of silence, Motorola Finally launched in the Chinese market to the counter-offensive campaign. Last weekend, Motorola China Mobile in Beijing released its first standard of OPhone TD

Mobile . Motorola vice president, Mobile Devices Business Unit general manager of international business JohnGherghetta reporter's interview bluntly, the Chinese market is Motorola's handset business in one of the world's most important markets, the next two years will continue to invest heavily.

The same time, the successful completion of a technology platform to reduce and effectively control costs, Motorola will focus on offensive mobile Internet market, and re-increase

Marketing Promotion efforts, rebuilding of Motorola in China and the brand in the global market.
Accelerate the transformation of mobile Internet
Loss in a row, after nearly two years, most recently two months, the good news of Motorola. First, in the third quarter earnings of 12 million yuan finally achieved profitability, although the mobile phone business alone, still a loss, but JohnGherghetta that benefit from reduced strategic technology platform, the mobile phone business losses are shrinking. And over the past two months, Motorola has released 4 consecutive "quite competitive" high-end smart phones, which use the Google Android system Droid smartphone market is achieved wide acclaim, this is for the Motorola handset business for the mobile Internet strategy to provide a strong transformation of product support.

For Motorola China, the most important market, Motorola also did not ignore. After months of preparation, use China Mobile's TD OPhone platform formally listed high-end smart phone MT710. It is worth mentioning that the integration of the Motorola phone in the United States had issued MotoBlur Network

Service This means that Motorola is the end product structure adjustment, it also initiated into the practical operation of mobile Internet services. This, JohnGherthetta expressed confidence that with Motorola for several years deep in the mobile terminal technology and the growing accumulation of clear market positioning and development goals, the next few years, Motorola will be able revival. As for the financial, JohnGherghetta claimed, and now can not predict when the next year, Motorola's handset business losses can be formal, but with the wide range of smart phones next year, a strong 20 released, the process will certainly be greatly accelerated.

Now force the parties to the market for mobile Internet devices highly optimistic about the top five global PC giant also flooded into the mobile phone market. For these new entrants is a strong competitor, JohnGherghetta said in an interview, is not convenient to comment directly on opponents, but Motorola is not afraid of competition, and are confident that with leading technology and rich experience to get a good market share, "whether in the market key to success is to see who can better meet the changing needs of consumers. "

Splitting scheme need not be changed
A crisis at the beginning of Motorola's handset business, a spin-off of its mobile phones within the outgoing business operations and system calls, but a sudden economic crisis were forced to delay plans to spin-off. However, with the last two months of Motorola products, one after another heavyweight, its mobile phone business will be split once again become the focus of public attention. For this problem, JohnGherghetta said the company still plans to spin-off mobile phone business, but the timetable has been set.

Trade rumors with the previous spin-off of the handset business of Motorola will sell the assertions, JohnGherghetta stressed that Motorola's handset business spin-off plan is to give investors more clearly the main choice, "Some conservative investors, for the development of stable system is more optimistic about business; but some investors risk-stronger, more optimistic about mobile Internet mobile phones future business transformation. "So the current situation in view, even if the spin-off Motorola's handset business, will also take independent listing Road, not for sale.



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