On-hold messages have already proven their worth as being one of the most effective ways to market your brand without having to spend too much money on advertisements. Telecom providers even mentioned that 20% of the callers who listen to on-hold messages will definitely make buying selections basing from what they heard while they were waiting on the other line. If you think about it, on-hold messages serve as infomercials to your company. You see, instead of hearing nothing on the other end, you can actually have on-hold messages playing while your callers are waiting. This way, they get entertained by listening to some music or maybe get informed about the updates or latest offerings of your company.
Like any other advertisement, music on-hold & messages should never jump the shark. This means that messages should always be fresh and relevant. It shouldn’t lose its quality of being attractive to customers. Thus, it should always provide significant information on seasonal items, promotions and news about your products and services. When you begin to notice that the script is getting old or the music used as background is close to being forgotten, then it’s about time to have a new one.
If you think about it, listening to the same old story, or in this case same old on-hold message, over and over each time you call can be boring and tiring. Instead of customers looking forward to news about the latest happenings, they get to listen to the same thing that they heard over a year ago. Remember that on-hold messages are not just created because you want to entertain your callers while they are on-hold, but to influence them into using your products and choosing your services. Companies that do not provide updates to their on-hold messaging are falling behind their competitors in terms of promotion and marketing. We don’t want that to happen with your brand.
Since we believe that every business has different needs, we understand that you need to update your on-hold messages from time to time, depending on the news that you need to tell your customers, right?
With this, we bring you our web-based, on hold update system called Message Xpress – a user-friendly, convenient, 24/7 online dashboard for creating new on hold productions in a snap! It gives you the ability to edit and update your on-hold message by adding or deleting text from your script, choosing new audio talent as well as changing the music background – all can be done depending on what you think will make your on-hold messages sound better and provide better marketing results!
Personalizing your on-hold message has never been this good. You can customize your messages anywhere, anytime…whether from your office desk , relaxing at the beach or any place you can access the internet. The fact that it is the only system of its kind in the industry makes it exciting to use. Plus our on hold message pricing features Budget-friendly premium on hold services, perfect for any business, in any industry -- they’re a sure bet for success.
Come to think of it, we are making it possible for you to have your cake and eat it too! What are you waiting for? … You can even hear what your brand can sound like before making a purchasing commitment with our risk-free on hold system trial. Just visit www.theoriginalonhold.com
Occupation: Writer
Daryl George turns to writing for refuge. She likes the feeling of immortalizing her experiences through word play. She started blogging in college and finds interest in content writing, too. She explores the world by reading and daydreaming.
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