Justin TV Agrees To Remove Fox Copyright Video Streams

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Google owned Youtube has had a crafty makeover and the site has revealed a new homepage. The site appears to have taken on some of the appearance of its big brother Google, with a sleeker less cluttered design and the main buttons becoming simple links. And a bigger search box.


Google blogged about the changes:-
"You may notice something looks a little different about our masthead (top navigational area on the homepage) today, and that's because we've done a bit of housecleaning. We've streamlined and simplified the design to focus on the primary experience of YouTube: watching a video. The left side is dedicated to exploration: finding videos to watch through search and browse. The right side is all about organization of the videos that matter most to you: your subscriptions, your recent viewing history, and your own uploads.
A few features have been removed from this area, to keep it as clean and functional as possible. Your Quicklist, all the videos you tagged to watch later, can be found here: http://www.youtube.com/my_quicklist, and the country and language pulldown menus, once at the very top of the page, are now in the footer."
The left side is now geared towards finding new videos with the Videos, Channels and Shows sections bundled together along with the new search box. On the right are the more user-centric sections like their own uploaded videos, their history and subscriptions. Some less popular buttons were removed from the masthead, like the country selection, the inbox and quicklist.
The biggest change seems to be the new search box, which now takes up a larger part of the screen, before it was situated in a central position and was significantly smaller. Whilst this may not seem that important it is a very significant for Google as it is a search engine and makes the user want to start searching and therefore changes the way they discover new videos. YouTube is already the number two search engine in the US on its own, with 3.6 billion queries in June, overtaking Yahoo, with 2.9 billion.
The results page also looks very Googly but with videos next to each site.

Justin.TV the anti establishment stream what you like video site has had a consience attack and has announced a deal with Fox to remove copyright content from its site.
Justin.tv commented:-
We're working with Vobile to filter content on Justin.tv using their database of content. As of this week we've begun fingerprinting all saved clips on Justin.tv and scanning them against Vobile's content database. Channels with clips that are found to be infringing have their clips removed and the channel is taken offline. We have just rolled out that process for archived clips. The next step of this project will come in November, when we'll expand the fingerprinting system to all live video. It's a big undertaking to scale this system up to cover all of our live video. Justin.tv users upload over 24 hours of live video per minute.
This removal of content filtering is part of a deal with signed with Fox to increase copyright protection for live videos. We already offer a takedown tool that lets copyright owners login to a Justin.tv admin interface and kill channels in real time, and hundreds of content owners are using it today. Other companies handle this by forcing content owners to email or submit a takedown form, which is processed manually. When live content is in play, that method is useless because the event is usually over before a manual process can address it.
Fox's comment on the announcement:-
"Justin.tv has taken a leadership position among live streaming sites by entering into an agreement with Fox to work together on copyright protection for live streaming content. Justin.tv, with consultation from Fox, is implementing an innovative and industry-leading filtering solution designed to prevent copyrighted content from appearing on Justin.tv without authorization."
Was this statement a case of Fox saying, You either remove copyright streams or we will shut you down? And was it also a case of Justin.tv hoping the deal may lead to future syndication deals with Fox?
Justin have reached a bit of a cross in the road. The site has to show what people love about the site, sports and movies but do it legally so therefore has to keep content owners, like Fox, happy with deals like the one Justin.tv has done.