Internet TV Vieweing Figures Soar For August

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Internet TV viewing figures continue to rise. A new study for August by the comScore Video Metrix Service shows tv and video watching online is reaching meteoric proportions.
The study shows that an astounding 161 million Internet users in the US viewed internet based content during August, with the average viewer pending 10 hours feverishly watching the pc.


In total 25 billion videos were viewed during the month, which is a record. The top video site was Google's which claimed over 39% of the market. Google websites served up more than 10 billion of the online videos viewed by US Internet users in August, YouTube claiming 99% of that count, comScore claimed.
Google attracted 121.4 million viewers, each watching an average of 82 videos.
Hulu, had a blip, dropping from second place to fourth, with 1.9% of the total. It was beaten by Microsoft with 2.2% of the total and Viacom Digital with 2.1%. Fox Interactive rounded out the top five with 1.5% of internet tv viewers.
Some interesting findings in the report:
The length of the average online video came in at 3..7 minutes
The average online video viewer watched 582 minutes of video, or 9.7 hours.
120.5 million viewers watched nearly 10 billion videos on YouTube.com (82.6 videos per viewer).
44.9 million viewers watched 340 million videos on MySpace.com (7.6 videos per viewer).
The average Hulu viewer watched 12.7 videos, totaling 1 hour and 17 minutes of videos per viewer.
81.6% of total Internet users in the US watched online video.

It has been a runaway success in the US especially with Hulu, but now catch up tv is really taking off in Europe.
There has been a massive growth in catch up tv streams in the United Kingdom with services like the BBC iPlayer attracting millions of viewers across the web, allowing users to view TV content anytime and anyplace with an internet connection.


Across the pond in Germany as well, the tv companies have a service allowing viewers to watch streams from the previous week via pc or laptop. In the UK, the BBC along with several partners are working with internet enabled tv sets to bring catch up TV and interactive services to television sets within the next few months.
The new internet enabled television sets use over the air transmission as well as broadband connection to give more choice to viewers. Supporters say it will open up possibilities similar to Apple's iPhone, which allows independent developers to create customized applications. They envision watching a cooking program that ends with a page of links to similar, archived shows or to the Web sites of online retailers selling the ingredients.
Due to a slight hesitancy the European television networks allow either separate internet surfing or television viewing. Although many broadcasters are worried about undermining their current business models, TV advertising revenue is so low that many are reconsidering.
A big tv project currently under consideration is Project Canvas, a hybrid TV partnership that grew out of Freeview, a digital, over-the-air TV system that broadcasts signals at no charge to viewers. Freeview is the main TV system in 10 million of the 25 million UK homes with televisions.
Canvas would use the Freeview system to provide regularly scheduled programming, while a broadband connection would deliver Internet services as well as on-demand content. While some of these programs might require payment, nobody would have to subscribe. The BBC Trust, which oversees the BBC, is set to rule this autumn on whether Project Canvas will proceed.
The German internet enabled TV project, which has lined up support from several French broadcasters and a range of technology companies, is less far reaching and seeks to create a set of hybrid TV standards for broadcasters and makers of televisions and set-top boxes. Broadcasters could then create and market their own hybrid services.
Pretty soon the world will be watching internet tv even if some of them do not even realise.