The International Indian Film Academy (IIFA) is a first-of-its-kind effort to promote Indian Cinema globally, thus reaching out to millions of fans. This pioneering effort is spearheaded by Wizcraft International Entertainment Pvt. Ltd., India's first and premier media and entertainment agency. The Videocon IIFA Weekend 2009 is a celebration of Indian Cinema consisting a weekend of exhibitions, film showcases, workshops, global business forums, fashion extravaganzas and the highlight of the IIFA Weekend, the IDEA IIFA Awards that attracts a television audience of over 600 million people worldwide.
This year, IIFA will be organising its 10th year celebrations of the IIFA Weekend and Awards between June 11-13, 2009. It will be held at The Venetian® Macao-Resort-Hotel in Macau. India's premier events and entertainment portal, Buzzintown.com, has been announced as the "Official Online Partner" for the entire 3-day festive event.
Speaking on the occasion, Mr. Sabbas Joseph, Director - Wizcraft International Entertainment Pvt. Ltd. said, "IIFA has a reach that goes well beyond international borders. For the Indian Cinema fans worldwide, we find that the internet is a great medium to reach them. Buzzintown.com, with its entertainment focus and large user base, was therefore a natural choice to spread the IIFA "buzz" in the online world."
Dr. Amitabh Saran, MD Buzzintown.com/Ajay Arora, Director Sales Buzzintown.com, added, "We have been operating in the online & mobile space, giving high-quality information by creating India's finest network of stakeholders of the entertainment industry. Our content syndication network has a large reach in India. An association with IIFA will take our fans to a tizzy, and get them more involved in the event. We will be getting them updated content on the activities abroad!"
About IIFA
The International Indian Film Academy, conceptualized and produced by Wizcraft International Entertainment Pvt. Ltd. is supported by the key members of the Indian film fraternity. IIFA is the most respected South Asian film academy and its main highlight, the
IIFA Awards is India's biggest media event. With a viewership of almost 600 million worldwide, the IIFAs are among the world's most-watched annual entertainment events.
From a one night celebration in 2000 at the Millennium Dome, London, the last nine years have seen the International Indian Film Academy (IIFA) movement grow into a cine-packed weekend of film-festivals, workshops, exhibitions, film-showcases, global business forums and sporting events, all of which climaxes into the IIFA Awards. The IIFAs have been celebrated in London, Sun City, Johannesburg, Singapore, Malaysia, Dubai, Amsterdam, Yorkshire and the last edition was hosted by Thailand in the amazing city of Bangkok. This year, IIFA celebrates its 10th anniversary scheduled for June 2009 at The Venetian® Macao-Resort-Hotel in China. IIFA 2009 vows to be a virtuoso, enthralling Weekend; while the IIFA Awards will seek celebrate A Golden Decade in Indian Cinema.
About BuzzInTown
Buzzintown.com is a premier Internet portal dedicated to the promotion of Events and Entertainment in India, with presence in 19 cities including Delhi, Mumbai, Kolkata, Chennai, Hyderabad, Pune, Ahmedabad Jaipur, Lucknow and Bangalore. Our portal provides India's widest array of entertainment choices including detailed information of events, venues, artiste profiles, groups, producers and other members of the event industry. We also provide a platform for online ticketing!
Buzzintown is owned by Wortal, a US headquartered, Intel Capital funded company. We already have many thousands of esteemed partners (signed contracts) across India, who are taking advantage of Buzzintown's Internet presence, and getting exposure to millions of visitors coming to the portal.
The portal focuses on User generated content, Collective Intelligence by tapping into user ratings, and enables fulfillment through Online Ticketing.
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