Business owners always like to explore their business to more and more people. As it provides them the higher sales volume and other benefits like increased brand recognition and value. The best way to increase the presence of the business is to use communication and entertainment channels like television and news paper. Although new and innovative way to promote businesses has always been the point of attraction among the business leaders as new and latest way to promote business draw maximum attention of the customer while regular old ways of business promotions draw a relatively low attention. Such new and really potential way to promote any business is by using text message.
When a business chooses text message as a medium for business promotion and communication then thousands of messages needed to be sent on different mobile numbers. Such campaigns are often termed as bulk sms campaign, means use of text message on a large scale to promote the business. To activate bulk sms campaign you may need sms gateway, sms application programming interface (sms api) and text messaging software installed on your computer.
As a matter of fact a particular country may have many languages and other technical differences like CDMA, GSM, WAP, GPRS and 3G. Apart from this one country may have more then one telecom service provider which may use a total different frequency and technological environment for telecom service purpose. For proper synchronisation of messages and to ensure the delivery of messages irrespective of different technologies associated with the mobile owners and telecom service providers we use sms api. Api stands for application programming interface, means it acts like a platform for developing various useful tools and systems used in bulk sms campaign. As many of the countries have restricted the length of the sms to 160 characters often there is a need to insert a web link in the message sms api is also helpful in setting up such live links in the message.
It is possible to send messages direct from your computer to the mobiles with the use of sms api and sms gateway. Such software enable user to send text online. Text online sent to any mobile number resembles as a normal text message and receiver hardly gets any idea of the message being a text online message.
There are number of web pages providing text online facility but as the speed of message sending is quite low and all the work needed to be done manually, consider such websites in case your messaging need are quite low. For the bulk sms purpose it will be better to opt for a bulk sms service provider or to purchase sms gateway. Bulk sms service provider often has good databases and good database is the foundation stone for successful text online campaign.
Normally there are two types of bulk sms campaign first is single way sms and other is known as double way sms. In single way text online receiver of the message can only receive the message and information such type of text online service acts like a one way communication channel while two way sms allow user to reply the same message as well and acts like a both way communication channel. Two way sms is few expensive but in long run two way sms is far more effective as compared to one way sms.
Author is an experienced business writer, has been writing in the business world for a long time. The article tells about the features and usage of Bulk SMS Software, ( http://www.message-media.com.au/desktop-sms-software.html )SMS From PC, SMS and ( http://www.message-media.com.au/overview.html ) SMS Software.
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