How to Keep Your Business Technologically Hip: VoIP Telephones and Internet Marketing

When it comes to business, these days it's all about how many Twitter followers you have. Okay I'm simplifying a little. But seriously, that's an example of how fast technology moves. If you want your company to be relevant in the marketplace, it's important to stay up on all the latest trends. Read on to learn about the technology that can help take your business to the next level. While Twitter is important, it's not the only way to stay technologically robust. Sure you want to have a strong social media presence, which can be achieved by having constant updates and following many people. But after that you need help with the bricks and mortar of it all.

Having fast internet is necessary, as is a business phone system. That will allow you to use long distance phone service even more frequently and at less of a burden to your pocketbook. You can call China for pennies a minute when you use VoIP telephones. You can have meetings with hundreds of people across the world, too, but make sure your sound works before you go live. Quality copiers and printers are also important. Chances are you're going to have to print out a plan or a memo sometime and you don't want to have to run to the nearest Kinko's to do it. Invest according to how much you expect to use these office supplies - if you need 10,000 copies a month, splurge on a big kahuna copier.

Is it important to be able to access your e-mail at all times? If yes, then you need a smartphone. Or you can invest in a tablet so you can read and work on the go - it's more manageable than a laptop when traveling, and it offers more work-conducive options than a smartphone.

Then start learning about Google and how they rank companies based on keywords. You should be up with Google Places, as well as Adwords to see how you can target specific keywords relevant in your industry. It helps if you blog and link it back to your website. Updating it weekly, along with your social media accounts, will keep you in the loop about your industry and other people's too.

Staying in touch with other people and always working to grow your business will pay off. Whether you're networking at trade shows or on the internet, it helps to be up on all the latest news and modes of communication, from Twitter to VoIP telephones.


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