How to Choose Lasting Promo Goods

Promo solutions are helpful to any enterprise to give to existing and potential customers. Promo items can include anything that has your company name, logo design, phone number, or address on it. Key chains, lanyards, pens, and paper are common promo products.

What your company is and provides will largely determine your promotional merchandise. If you sell supplies or consumable pieces, you should use magnets for marketing merchandise. Magnets can be placed on a refrigerator or filing cabinet for easy reference for reorders. If you sell tools or other devices involved in construction or making things, a ruler with your information can be useful to your customers. Your current customers will appreciate something that is functional and fits in well with your venture.

No matter what you choose for your small business marketing pieces, make sure it is a quality item. A promotional is an extension of your industry and you don't want to be portrayed as cheap. A marketing pen that works once before it runs out of ink will not make a good impression on your small business. It will also not be used and, therefore, not a good advertising item.

Any promotional item you choose should be functional and useful to your customers. Key chains are cheap, but not often used. Everyone has a drawer full of key chains from different retailers that never get used. Giving out a advertising just because it is cheap doesn't help you if your customer won't use it.

Note pads, sticky notes, and pens are used daily by your customers. Having your name on these solutions will remind them of you every single day and keep your company name fresh in their minds. Not only that, but people appreciate getting something they can use and that is functional. They feel like you understand their needs and wants.

You do not need to give promos to every person. You should only be giving promos to two different groups, current customers and your target market. Giving a advertising to everyone can be costly and ineffective. You might even consider having a more expensive promo items such as an expensive pen or a specialty item for certain customers. These can be reserved for customers who place high dollar orders or have been a customer for a long time. They can also be given to important potential customers in hopes of gaining a sale.

Using discount products can be very effective in finding new customers. It's important to find a balance between affordability and quality products. Your promos are a reflection of your company so you do not want cheap, useless promos. Respect your customer and give them something nice and something that is useful.


There are plenty different types of printed mugs that make wonderful event giveaways. Pretty imprinted mugs are so handy that everyone loves them.