How to avoid fake perfumes in an online world

The worry of buying fake products online is a concern that every consumer holds, the threat of having product that are substandard delivered is a constant and powerful problem. This article will look at some of these worries and ask if there are any ways to avoid them.



Online retailing is a based on trust, the consumer gives their credit card details to the ecommerce site with the trust that they won't attempt to misuse those details, and with the trust that the product is of the quality and standard that the consumer has been lead to believe. This confidence is the cornerstone of the transaction, without it the consumer won't attempt to buy the products and the retailer will fail to make the sale.



For online perfume sales this trust is exceedingly important, in fact with fake perfume seemingly freely available it is even more important that the consumer feels they will be buying the ‘real deal'. In this way, major retailers such as big high-street brands have an advantage - they are already trusted by the vast majority of online shoppers. This does not mean that big-name retailers will have it easy with regards to ecommerce. After all, trust in the final product is not the whole picture, they still need to deliver the products in a timely manner and at a competitive price.



Consumers should use this brand awareness to their advantage, if they know they will be buying reputable products from an established retailer then they can buy with the confidence that they will not be disappointed. The converse is also true, online shoppers should be aware if they are shopping on smaller sites, or especially on online-auction sites. In this case the ‘company' can be a single person, the user has no way to know who they are dealing with or the eventual quality of the products they will be sent.



Quality big-name perfumes such as Old Spice Aftershave and Calvin Klein Obsession are particularly susceptible to have fake versions of them made due to their quality image and high-profile brand names.



The subject of fake perfume is one that should be of concern to both retailers and consumers alike. For consumers it is a concern they will have counterfeit products delivered to them after they have paid trade prices, and for the retailer it is the knowledge that revenue is being lost to fake products. With some care on both sides of the retail equation it should be possible for both retailers and consumers to avoid disappointment.