How the sales of Apple iPods affected the increasing popularity of Apple computers

Deciphering the iPod effect. In the early 21st century Macs were not faring well worldwide. During the first two quarters of iPod sales—in 2002—Apple's PC sales accounted for about 2.23 percent of all PC sales internationally. In 2003, Apple's PC sales fell down below 2% for the first time in the 21st century. On the other hand, something interesting began to happening two years after iPods where first launched on the world market. In 2004, wholesale started to pick up—at least in the US in the zones that iPods seemed to be popular. Until 2005, 3 years after the launch of the iPod, sales of Apple PCs almost doubled to 4 percent of all US PC sales.

There are those who believe that the rise in Apple PC sales is in part caused by the popularity of iPods; that a part of those who had iPods where then turned onto the notion of owning an Apple PC. However, during early 2000, consumers of PC sales rose quickly, irrespective of PC sales. Was the iPod effect really responsible for turning PC loyalists onto Apple PCs or were Apple PC sales surging as a result of the strong capability of all computer sales?

There are those who believe that for many PC owners, procuring an iPod found their first experience in to the world of Apple. Most studies indicated which tried to testify this fact did actually find a correlation between first time iPod owners found their interest in Apple products. One survey indicated that iPod holders with Windows PCs were over three times as likely to purchase a Mac.

Actually, after its appearance a little over five years ago, the iPod still controls the MP3/MP4 player market. Not only has Apple been challenging itself with the iPod, the domination of iTunes software, both for PC and Mac users, as a media player and music as well as multi-media purchasing and downloading software. In the first half of 2007, over 50 percent of Apple's total input came from iPod sales and iTunes music downloads. Besides music videos and Podcasts, iTunes is revolutionizing the way that music is bought and consumed—meanwhile, having a profound effect on the music industry. By April 2007, it was already obvious that iPods where the best selling music player in the history of music players as Apple.