He's Just Not That Into You - Movie Review

So its technology that's now taking its toll on the humans, influencing the basic human ways of ecstatic enjoyments and sorrows, including dating, courtships, marriages, divorces and many other aspects of the human existence that we consider the quintessential rites. American pop culture is definitely one of the sects that are getting largely influenced by the new trends and it needed to let the world know about being the plaything in the hands of the tech-giant. So, He's Just Not That Into You You was introduced to fill the new slot in serious and romantic comedy entertainment. However, while Sex and the City nose-dived in its big-screen version, He's Just Not That Into You leaves behind its narrative problems and a boring length and triumphs over the one from which it is derived from. Sex and City is bound to lose on the revenue part.

Now, guess who fills the role of the protagonist in HJNTIY. It's no human character; however ludicrous it may seem, it's the cell phone that outruns the actors and actresses in the film! A few did comment that it's because the cell phone brings the best of both worlds (it communicates unlike men and vibrates too!), but I think it's just because the cell phone showed its colorful face almost in every scene (including the lovemaking ones!).

There are plenty feel-good moments in the film; be it observations on first dates, an anxious waiting in front of the telephone, wedding obsessions or temptations towards polygamy - at worst, these moments can be well fitted under the banners of cute, trivial, amusing, substantial or just plain witty. Wish this feel was present all through the length of "He's just..." - it's a real wonder how much trouble was taken to make such rhapsodic moments culminate into such a sharply uneven, inexcusably lengthy, incoherent and disintegrated output. It's just the fun-level that keeps you awake over the two-and-a-quarter hours.

It's definitely hot stuff for the young and not so young adults but then again, as per the definition, too much of anything translates to a comedy. But all that gibberish has been carefully knit into a smart and accurate weaving; if you are in your forties or above, you must have your fabric of patience as durable as coarse jute to sit all through it. But at that age, we attain it by default and chick flicks are the best if you want your bitter half to forget about your complaints on the burnt salmon last night.