GHD hair straightener-Unique marketing campaign

Looking at the different product of GHD you will find that GHD has always released their hair straightening irons in a matte finish. Take the example of black color or pink color hair devices from GHD but in the last few months it has shifted to renew their image by releasing a series of hair straighteners with a shiny and glossy finish and the products with such finish are GHD dark that came in a glossy jet black finish and a black heat resistant travel case to protect your new straighteners and GHD pure that came in a glossy white finish with a black heat resistant case that had a white floral pattern of the outside of the box. Then the next new hair straightener released was the Pink GHD Kiss IV Styler that came in a glossy finish with a free triple lip gloss set and Pink heat protection spray to use with your straighteners. The latest release was the GHD Purple Christmas gift set that included the new Purple GHD IV styler with paisley floral effect, an 1100W Purple GHD travel hair, Purple hair clips and the latest GHD hair styling DVD. The brand has gradually developed from the original classic styler to limited edition versions, an extensive product line. .

Truly it will be an understatement only to say that GHD is a successful company. GHD is identical for the revolutionary ceramic stylers which kicked off the trend for straightening hair. The industry is booming with popularity and the credit equally goes to the celebrity, salon approval and support and of course the undisputed quality of the products itself that have a cult-like flowing spreading overseas. It has rooted in 15 overseas countries. The other factors that add to the popularity of GHD are the iconic campaigns and a GHD directive of top stylists' hard work.

Their marketing campaigns are always unique. The marketing campaign of the limited edition of GHD Dark and GHD Pure revolved around the question "Are You Dark or Pure" in the glossies, on the tube, on posters, on the net but no one knew where it was leading to until it was first revealed at the 2008 GHD expert Awards in London. The Pink GHD Kiss IV Styler is released every year in juxtaposition with break through Breast Cancer awareness week. With every sale £10 is donated to the breast cancer charity and salon are cheer up to take part in further fundraising events. Hundreds of thousands of pounds for this noble cause is raised by these salons. So salon plays a very vital role behind the popularity of this hair straightener as well collecting fund for the cancer patients.

Colored GHD hair straighteners are just booming with success and very soon we will see some new products in the near future and there is no doubt. But the question that often revolves around is that what will be the color of the product next? Whatever it may be it is sure that GHD has some surprises store for its users.

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