Estee Lauder Perfume - Cosmetics Giant

Estee Lauder Perfume, at present, is one of the most memorable and trusted beauty product companies in the world. The range of make up products, fragrances and skin care varieties that Estee lauder has, is appreciated by most users. Her success story was revealed when she appeared in Time magazine's list of most impressive geniuses of 20th century in the year 1998. It was a double acquirement as she was the only women to make to the list. She was also awarded with the Presidential Medal of freedom.

Estee Lauder was born on 1st July 1908 in New York, USA to immigrant parents. Her mother was from Hungary while her father was a Czechoslovakian. She was named Josephine Esther Mentzer. Estee Lauder was engaged to Joseph Lauder in 1930. Along with her husband Joseph, they founded the company with their own products: Cr?me Pack, Cleansing Oil, and All Purpose Cr?me and Skin Lotion. An innovatory approach, as well as good management of the company, led them to create their first department store retail account at Saks Fifth Avenue in New York City, in 1948. And then in the year 1953 Estee Lauder came with her debut launch, her first fragrance, Youth Dew. This perfume became a major it and brought her to the principal stream in the fashion industry.

The company has also proven itself to be an innovator in the field of fragrances, coming up with the first exclusive male fragrance line called Aramis for Men. (This has since continued with Clinique skin supplies for Men and Lab Series for Men.) They have also come up with such appreciable and sought after fragrances such as Estee, Aliage, White Linen, Cinnabar, Aromatics, and The White Collection.

Estee lauder fragrances are made in alliance with designers Calice Becker, Yves Cassar, llias Ermenidis, Alienor Massenet, Christophe Laudamiel, Annie Buzantian, Sophia Grojsman, Bernard Chant, Evelyn Lauder, Lois Evans, Firmenich, Josephine Catapano, Aerin Lauder, Pierre Wargnye, Betty Busse, and Alberto Morillas.

By continuing to bring new and high quality products, as well as by pursuing an aggressive marketing scheme targeting only the most celebrated accounts, the brand has grown. Estee Lauder is now the largest privately owned cosmetics company in the world, grossing well over one billion dollars in sales. It has now become a collection of different companies in the fashion and cosmetics industry, encompassing such names as Clinique, Aramis, Tommy Hilfiger, Donna Karan, Aveda, and many more.

Truly, the cosmetics and perfume industries would not nearly be the same without the men and women behind the name. This industry giant has made its name through years of providing high quality and examining its worth, and continues to please millions of customers worldwide.

Hugo Lins is a writer for www.BuyPerfumesNow.com, an Online Discount Perfume Store in USA. We sell Brand Name Perfumes at Discount Price and deliver Worldwide.