Does My Business Require a Mobile Prepared Web site?

The easy answer to that question is YES!

The mobile Internet is growing at an extraordinary rate. Everyday much more and a lot more individuals are utilizing their cell phones and other devices to access the web. Mobile advertising and marketing provides a huge chance for corporations to reach and retain much more clients at extremely little expense.

When we refer to the mobile Web we DON'T mean accessing desktop or.com websites from a cell phone, this is an workout that is usually slow and frustrating, due to the fact desktop web sites are not created for cells. No what we imply when we refer to the mobile web are all the mobi sites coded in XHTML - MP designed specifically for cell phone browsers and screen sizes.

Why is the mobile Net growing so quick?

There are a few causes, firstly, the increased sales of Smartphones, like Apple's iPhone, is improving the browsing encounter coupled to the increase in mobi friendly content. Secondly, browsing is becoming quicker, 3G is now accessible for mobiles. And last but not least, accessing the world wide web from a mobile device is now less expensive than ever with the introduction of flat rate data packages, so users can browse the web with out worrying they are racking up a huge mobile bill.

There are at present 40 million mobile users in the USA and 42 million in Europe and Gartner the IT research firm are predicting that mobile browsing will overtake desktop browsing by 2013.

To reach this growing amount of mobile users it is essential to have a mobile ready site.

There are basically 2 options for developing your personal mobi site:

Option 1 - place a mobi website on your existing web site making use of a file extension (www.yourdomain.com/mobile) or a sub-domain (www.m.yourdomain.com) and then use an API to detect and redirect mobile users to your mobi website.

Learn about the power of Mobile Marketing

Choice 2 - use a .mobi domain and use an API to detect and redirect mobile users to your.mobi web site. It might seem counter-productive to have 2 separate internet sites, 1 for desktop and 1 for mobile browsers, but some experts think that .mobi websites will carry out much better in search engine listings, which is a main consideration with the rise of mobile search.