Blu-ray DVD in China

As reported in Sina China on 21st Jan this year, the first Blu-ray DVD manufacturing line brought into production in Shanghai. Whereas, because of the expensive price, many wholesale DVD shops have not yet started to purchase this production online and offline. Blu-ray Disc is an optical disc storage medium created by Sony to replace the measured DVD format. Its key actions are high-definition video and data storage with 50GB each disc. The disc has the same physical dimensions as measured DVDs and CDs.

Shanghai Media Group president and the new chairman of Department of Cultural Entertainment Group, Ruigang Li, Sony Global CD-ROM and digital Group President Dieter Daum, Sony Pictures executive vice president Matt Brown, general manager of China Film Group copyright Defu Jiang and others assembled together in Shanghai, the new Sony music Limited, jointly popularize the work.

Wu, general manager of the new Sony music Limited claimed that this project has been set up last year. The manufacturing line from Sony is the world's most high-tech equipment to reproduce Blu-ray. It is going to create about 500,000 BD25 (single-sided capacity of 25G) each month or 400,000 BD50 (double the capacity of 50G) Blu-ray Disc.

Whereas, the product operation of Blu-ray DVD still can not hide embarrassing to face the reality of the local expenditure of the industry chain. As to the Blu-ray DVD players, Blu-ray DVD discs are too expensive and not really excite the public's ardor for native consumption. And it could not be a favorable information presently for the wholesale DVD sellers at any rate.

Blu-ray DVD business is still in its beginning. The central buyer groups are the white-collar and professional people and effective extension au usual ask for some time. Blu-ray industry is a content-driven business. With the plentiful sources of Blu-ray movies and Blu-ray music, the prices of DVD players and discs will fall down soon. China currently only possess about 10 million Blu-ray DVD players, the world has achieved more than 1000 million units, taking up about 10% of the original DVD movies market.Whereas, with the Blu-ray industry chain is perfected gradually, China Blu-ray and the DVD wholesale will not be too far to go.