Must have an annual advertising plan, the annual cost of running the ad number? What are arranged in time? In what the media put in? Commissioned their own creative or advertising agency to do? Generally speaking, the majority do their own small beauty salon, but the absence of advertising planning staff to make an ad out most of the image is not satisfactory, poor results. Do not say to understand or grasp the overall running of the annual advertising plan, even Make An effective ad and did not know how to start DM. So conditional beauty salon, attention should be paid Recruitment Planning staff to understand the beauty salon specializing in all advertising activities.
(B) clear what their competitive advantage, we must use advertising to continue to focus on publicity. If your main project is the skin care, then from a different angle to promote your professional, high quality brand products, beautician skills, good Consumption Environment, skilled operation practices, reasonable prices and high standard Service Process so that the full range of enhanced show that you are the best in the region, a skin Maintenance Center, in order to attract consumers.
(C) store image advertising is the soul of beauty salon business. This was not the President have recognized beauty, some store the image of a general, unable to attract customers to the door consumer. In Beijing, Suzhou Qiao, a beauty salon near the design community, is a good head of shading the door of many Rose Formed outside the door to the right of place within the two large windows, like magazines Front cover Avatar image of women as very vivid illustration of its business characteristics, to produce a people into spending impulses. Designed to store such images will have very strong sales force.
(D) attaches great importance to the role of the terminal advertising. For most small beauty parlor, because the restrictions on use of funds released by the four media were fewer opportunities. The greater use of the terminal small ads, such as beauty salons manual, DM-page ads, or banners, POP, Lightbox And so on. I think the most should pay attention to the beauty salon for customers to see the product or item description, it has a strong role in convincing customers that can reflect the beauty of very professional technical level, the promotion of consumer generated a powerful tool for customers. In the beauty salon where I interviewed, most did not attach importance to the production of this sales tool, and even some very old, and I thought it was beauty salons to customers to see the second face, the face is the first store image of the two faces together with the customer receiving a face beautician basically determines whether the customer in the consumer.
(E) appears in various media ads, to maintain the image of the same, the same aspirations, the former help consumers to identify; the latter, in different media say the same thing, the ads will have a great influence . Image of the consumers do not often change is difficult to remember.
(6) of the media choose to make reasonable arrangements as required. As SPA This project emphasizes the environment, preferably TV ads Advocacy; such as new products or new items, consumers want to learn more about the best choice Newspaper Advertising. Magazine ads for beauty salons in-depth description achieved very good results. Ad showcase the image of a good, low cost, attention should be paid. Banner advertisements to notify promotions, it can always use. Fine DM advertising, the flexibility of targeted distribution, with coupons or vouchers if the response rate would be higher. Beauty salons have introduced their own comprehensive booklet, in addition to more systematic introduction to beauty products, services, technology, in particular, attention should be paid to the shop beautician publicity, this rarely seen, because their beauty services industry , the human factor is important as it will promote human beauty salons, have affinity.
(7) early attention to the construction site beauty salon. Modern society is Network The world. The target customers are mostly beauty salons White-collar Class, Internet is their Life Way, promote their beauty through the web site is a low-cost, effective way of advertising a large, three-dimensional image can be full of yourself, such as Beijing beauty salon's website is pretty good. But I entered Beijing in 263 with the search beauty salons Index Engine only found two beauty salons, which are basically a done product advertising, online advertising seems to learn to do long way to go. Hope to see every beauty parlor early has its own website.
I am an expert from multilayer-pcb.com, while we provides the quality product, such as
8 Layer PCB ,
10 Layer PCB Manufacturer,
Aluminum Base PCB ,and more.
Author RSS Views:
Print this article
Ask about this article