BBC getting kids hooked on to internet TV

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The stylish iPlayer that launched the BBC TV shows on the net has just got a younger brother. The BBC has launched a new kid friendly version of the iPlayer. Aimed squarely at the 0-6 age group, it will hook them onto online tv at an early age.


This new player follows on from the launch of the CBBC iPlayer tv on demand service last year aimed at the 6-12 age range.
The origionally titled ‘CBeebies iPlayer' lets kids view all their favourite shows on the web. Shows will include Aardman Animation (of Wallace & Gromit fame) new show Timmy Time amongst others
The kid friendly apps are designed to stop children accidently viewing inappropriate material on the full blown iPlayer and letting the little ones have a catch up tv service all of their own.
As with its big brother CBeebies iPlayer will show content for around 7 days after initial broadcast. However some will remain for up to 13 weeks.
You gotta hand it to the BBC, they are making sure they grab you from the cradle to the grave.

The mighty Google have begun a new advertising campaign across the TV networks in the US in a bid to promote their web browser Chrome.
Google have always avoided this route of advertising in the past, preffering to become world famous down to word of mouth. It however wants the Chrome application to compete with Microsofts internet explorer. And the impact of Chrome thus far has not been that impressive.
The statistics show that in the internet browser wars, explorer has 66% of the browsing market. Firefox has 22%, Safari comes in third with 8%.
That leaves poor old chrome sitting on a 1.4% share, although thats not so bad for a program barely just launched.


In a statement Google commented:-
"After releasing this video on the web, we got lots of positive feedback and thoughtful comments. We designed a Google TV Ads campaign which we hope will raise awareness of our browser. We are excited to see how this test goes and what impact television might have on creating more awareness of Google Chrome."
The ad in question is suitably surreal. Has no voice over guy booming buy Google Chrome and only mentions what its advertising right at the end.
Lasting for 30 seconds, the ad shows some childrens bricks in a tray knocked out in a breakout style game by a ball which is the chrome logo. Leaving behind a representation of the Chrome browser.
Origionally the video was made as a Youtube only video, but proved so popular that Google decided the world needs to see it.
What next though, advertising Youtube services on traditional TV? Not such a bad idea, although the networks might not be so happy to make the transition of its dwindling viewers to internet TV quicker.

For a long time online TV users outside the US have been looking enviously across the water and wishing they could watch the great streaming content.
Well now, things are looking interesting on that front. Hulu the biggest catch up tv service in the world is tieing up deals with international TV content providers and possibly getting ready to launch worldwide.


On Wednesday the company announced that it was in discussions aimed at launching the video website into a selection of other countrie.
Andy Forssell, the vp of content acquisition and distribution commented:- "We're having discussions in the top six to eight markets…we're laying the groundwork".
The first of the new deals should see a range of UK TV content onto the site after an agreement was struck between Endemol and Hulu. Endemol created the Big Brother TV show.
Another company in the deal, Digital Rights Group will be supplying full length television shows such as Green Wing, Peep Show and Doc Martin. Endemol will initially be supplying reality episodes like Anything for Love and I Want To Be A Hilton to the website.
They have also got into the Bollywood groove after setting up deals with Saavn, one of the largest distributors of Bollywood films.
These shows will in the main, be the first time they have been watched by US viewers. Bringing Hulu additional advertising revenue. Forsell commented:- "You have these hidden gems such as Green Wing which the US audience just hasn't seen before".
Hulu has recently been striking deals, lefrt right and center with companies such as Disney which will see the media company become a share holder in the company and provides episodes of hit tv shows like Lost, Grey's Anatomy and Desperate Housewives.
Of course the bottom line is that Hulu want and need to make their video service profitable. By targetting an international market they can get new fresh content and gain more viewers.
Lets hope they get over the tv content providers international copyright issues and get tv content to the entire world.