Basics of a Press Release

A press release is a huge way to draw attention to your website and also build valuable backlinks, provided you know how to write one. Writing a press release is not a difficult task, and neither is it an easy one. You need to know the do’s and don’ts before you take on the task. The first thing to think about is whether or not you have something to say that is actually newsworthy. If you do not, then you will have to put across your message in such a way that it appears to be of value. Under no circumstance should your press release sound like a direct sale.
You need to first narrow out exactly what it is you wish to promote, after which you will have to build the release in a way that you provide your readers with the crucial information they need. And while doing so make sure that you are providing only the essential information and not things that they could do without knowing.
The first thing you need to evade is the urge to make your release sound outlandish. Outrageous claims and hype will only get your release disregarded.
Make sure that you do not use words that make your release sound like a sales copy.
Numerous press releases are released everyday on different subjects. Your readers are looking for a reason why they should consider yours over your competitors, and you need to give them this reason in a very understated way.
The last thing a press release should do is beat about the bush. Keep your content to the point and do not add any sort of fluff, as readers tend to get annoyed by it.
If you create your release in accordance with these points you will have a decent press release that will serve your promotional purpose.

About the author:

The author is an expert in the field and offers Press Release writing and other SEO services such as Deep Link Submission; and can be contacted on his website.