Authors

Mobile phones are the core of human communication these days. Mobile Phones have so far emerged as the most personalized and the most reachable communication device for any individual. Gone are the days of fixed landline phones, it’s a mobile world today....

Agree or not, it’s an advertising world we are living in. Earlier advertising was considered a subset of marketing to promote the brand image and to generate awareness about the brand amongst the target customers with prior objective to enhance sales for...