Authors

Media planners and media buyers are overworked. Yet the importance of Media planning and media buying has soared with the fragmentation of media audiences due the explosion of thousands of new media. A marketing media reference can assist media planners a...

Effectively communicating to your employees will result in a more efficient operation and will help achieve the bottom-line objectives of any company, business, or basic interaction. As a manager, your communication skill is critical in directing the acti...