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As a purchasing manager, it's my job to make sure that the items purchased for my company will not only meet our present and future needs, but that they will do so in a cost effective manner. With some items I am charged with obtaining, it's simply a matt...

We read the newspaper, we watch television, and we listen to the radio, but we experience the Web; this is what makes 'The Website' one of the most powerful marketing tools available to today's marketing executives. Unfortunately conventional wisdom has s...