118800 directory enquiry research

1. Roughly how many of the mobile phone numbers of your contacts are you able to recall from memory?

None 30.43 %
1 21.87 %
2 - 3 29.33 %
4 - 5 9.50 %
Up to ten 5.20 %
Ten or more 2.77 %
Don't know 0.90 %



2. If you lost your mobile phone, who would you be able to recall the mobile phone numbers of?

Your partner 40.10 %
Your parents 34.47 %
Your children 10.93 %
Your boss 7.80 %
Your best friend 17.37 %
Your child minder 1.77 %
None of the above 34.47 %






3. Do you back up your mobile phone contacts online or have a separate SIM card?

Yes 28.90 %
No 71.10 %



4. Is your address book in your mobile phone always up-to-date?

Yes 52.57 %
No 47.43 %



5. Has there been an occasion when you've needed to get hold of someone on their mobile phone and not had their number to hand?

Yes 63.97 %
No 36.03 %



6. Directory enquiry services currently only list landlines but a company is thinking of offering mobile numbers too. To respect people's privacy, the service would put you through to the mobile of the person you wanted, or leave a message on your behalf, but it wouldn't give out the number. Based on this information, do you think a directory enquiry service containing mobile phone listings sounds like:

very good idea 17.73 %
Quite a good idea 43.33 %
Not a very good idea 16.13 %
Not at all a good idea 11.87 %
Don't know 10.93 %



7. Assuming the cost was acceptable how likely do you think you would be to use a directory enquiry service that could put you in touch with people via their mobile phone?

Almost certainly 7.80 %
Very likely 14.30 %
Quite likely 28.10 %
Not very likely 21.93 %
Not at all likely 18.70 %
Don't know 9.17 %



8. Which of these types of people might it be useful for you personally to be able to contact on their mobile phone via a directory enquiry service?

Friends 40.83 %
Friends of friends 16.30 %
People met recently 17.77 %
Work colleagues 29.37 %
Business contacts 23.73 %
Delivery people 22.57 %
Plumbers, builders 24.77 %
Other Parents 8.67 %
Relations 18.50 %
None of the above 20.73 %








9. Can you think of a specific occasion when a service like this would have proved useful recently? If so please describe briefly.

Someone going into hospital
I wanted to call somebody and couldn't do so because I did not know her number
When forgetting to bring my mobile and needing to contact a friend, I couldn't do so as I didn't know the number off by heart.
missed public transport
email address enquiries
when i wanted to ring my daughter and haven't got her new number
When I was late for a meeting and wanted to let the person know
catalogue delivery driver


118800 connect people who want, or need, to talk on the move but cant find a mobile number they need, 118800 never gives out anyone's mobile number.