Solving Customer Care Issues with Effective Language Translation Tools

By: liza252 | Posted: 01st April 2009

Content translation is a major obstacle for businesses trying to breakthrough to customers.

We all understand that customer reach is as essential as the production or operations of a company. When information has to be passed on to people from different backgrounds and languages, it becomes essential to translate the information accurately.

Some of the issues surrounding online content translation are

1.Increasing amounts of information are now found online.
2.Limitations and costs related to having multilingual speakers in every call center.
3.Translator failing to understand the meaning of the original context

These problems are rarely addressed by language translation software.

These issues have brought out the need to develop online language translation tools that will be able provide ideal customer care features to website visitors of many languages, which include:

1.Empowering every organization to provide all of their customers with the same depth of information for self-service, regardless of the language they speak.
2.Providing cost effective solutions that allow the organizations to translate everything in near real-time.
3.Matching the local vernacular of any organization, and provide meaningful translations in customer care.

When using tools with all these features, customer reach and market scope broadens for the organization.

With a better understanding of customer needs and a precise focus on improving sales deals, content translation will not seem as tedious as it looks now.
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Tags: vernacular, breakthrough, self service, obstacle, real time, customer needs, using tools, time 3, call center, customer care, translations, translator, cost effective solutions