Handset Manufacturing set to lose out in 2010 as SIM Only deals grow

By: RobW | Posted: 14th January 2010

Comparison website www.simonlyoffers.com is preparing itself for an upsurge in sales for SIM only contracts in 2010 as more consumers are choosing to hold onto their existing handsets in order to save up to two thirds on the cost of their mobile phone tariffs.

The growing demand for SIM Only deals, which generally offer shorter contract periods as well as significantly cheaper tariffs, will undoubtedly threaten the production of mobile phone handsets in the future. This will not be good news for mobile phone manufacturers, which have already shouldered a sharp drop in the shipping of mobile phone handsets in 2009 despite the rising popularity of smart phone technology, according to a report by ABI Research.

Richard Patterson, marketing director for SIM Only Offers says: "In 2009 we saw an increase in SIM only sales every month other than December, when consumers are more likely to opt for a deal with a new handset as they are shopping for gifts. It seems that, although the majority of consumers are still in the dark about the saving that can be made with a SIM only contract, awareness is most certainly growing. Mobile phone providers have been quick to invest advertising budget into this growing revenue stream with all 5 of the major networks and numerous retailers competing for market share."



About Richweb Media Ltd

Richweb Media Ltd is a private company that owns a number of comparison and consumer websites such as Broadband Expert (www.broadband-expert.co.uk), SIM Only Offers (www.simonlyoffers.co.uk) and its latest addition Mobile Phone Expert (www.mobilephone-expert.co.uk). The sites offer impartial advice and information on the latest deals available, allowing consumers to make more informed decisions when purchasing products and services.

For further information, please contact:

Helen Bailey
PR representative, Broadband Expert
helen@broadband-expert.co.uk
01628 771909 / 07852 334178
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Tags: revenue stream, market share, major networks, latest addition, private company, purchasing products, smart phone, mobile phone manufacturers, mobile phone handsets, phone technology, comparison website